It’s the sort of deal that every salesperson dreams of and for British food retailer ASDA it typifies the focus now being placed on vehicle and occupant safety. The Leeds based retailer will take delivery of 550 new Sprinter this year. The Mercedes-Benz vans, all chassis cabs, with an engine output of 95 kW (129 hp) will make nationwide deliveries of food to customers who have placed their orders online. For this task the Sprinter will be fitted with insulated box bodies and refrigeration units by the British specialist firms Paneltex and GAH.D301449

Sean Clifton, ASDA’s Senior Manager for National Fleets, said: “The Sprinter has proven capable of operating at the levels of performance and productivity we need. Its reliability, coupled with the safety net of excellent back-up from the Mercedes-Benz Dealer Network, leaves us free to focus on delivering great service to our home shopping customers.”

Steve Bridge, Managing Director Mercedes-Benz Vans UK, said: “We’re delighted that ASDA puts its faith in our Sprinter. The UK is playing a leading role in the home shopping revolution, and we’re proud to be working hand-in-hand with one of the sector’s biggest names.”


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