Legendary Olympic swim coach Laurie Lawrence started the Kids Alive program in 2000 after he learned that around 63 children under the age of five were drowning in Australia each year.
“The Kids Alive program began with the help of media outlets such as Channels 7, 9, 10 and CRA, who played radio and television ads which were designed to generate awareness amongst parents. As a result, the number of drownings decreased to 35.”
In addition to the advertisements, Laurie created a water safety pantomime show for children, which incorporated an educational song and dance teaching them how to stay safe by the pool. The Kids Alive team now travels all over Australia to perform to school groups.
Along with the Australian Automotive Dealers Association (AADA) and Gold Coast Isuzu, Isuzu Australia Limited has
supported the program by providing an Isuzu NPR 200 truck for the Kids Alive team to use as they travel around Australia raising water awareness.
“We use the Isuzu truck to carry all our audio visual equipment. A senior member of the on-road team is responsible for driving the truck to each location.
“Thanks to the donations we receive we don’t need to worry about any equipment or our vehicle, we are ready to tour,” Laurie said.
“We now have achieved the lowest record of pre-school children drowning, with the total reducing from 35 to 21. We are aiming to be the first country in the world with no preschool drownings.”
IAL Business Planning Manager and Company Secretary, Paul Evans, said contributing to the Kids Alive program was a great opportunity to help educate Australians about keeping children safe by the water.
“Isuzu Australia Limited was delighted to contribute to Laurie’s Kids Alive program and help prevent the tragic drowning of children under five through education and awareness,” Paul said.