Isuzu Ute Australia, distributors of the D-Max ute and MU-X SUV is extremely buoyant about the company’s sales performance for 2019 as it enters the new year, winning a new accolade for the D-Max as Delivery Magazine’s Best Work Ute for 2020.
The company chalked up 2.4 percent segment performance of total vehicle sales for 2019, representing 25,311 new vehicle sales, ranking as the 13th best-selling brand for the third-consecutive year, out-selling well-established brands including, BMW, Suzuki, Audi and Renault.
According to that same report, both Sports Utility Vehicles (SUV) and utilities (Ute) have continued to top the shopping lists of Australian new car buyers for the better part of the past decade—with the two segments responsible for over 64 percent of new vehicles driven out of Aussie Dealerships within 2019 alone.
Through last year, the Australian pubic bought 16,892 new Isuzu D-MAX utes —representing an 8.9 percent share of the 1-tonne Ute LCV segment, with the 4×2 D-MAX (5,116) being the 2nd best-selling 4×2 Ute, outselling the Ford Ranger (3,956).
The seven-seat MU-X commanded a solid 8.0 percent of that market share, selling 8,419 vehicles to chart in 3rd position—ahead of the Subaru Outback (7,210), Mazda CX-9 (7,168) and Mitsubishi Pajero Sport (6,477). In Queensland, the MU-X performed impressively to sell 2,573 vehicles with a state market share of 12.3 percent to finish the year in 2nd place, following the Toyota Prado (5,376).This marks the 6th consecutive year that the MU-X has topped the ‘ute-based SUV’ sales chart, since its debut in December 2013.