Isuzu UTE’s premium D-MAX one-tonne range of utes and cab/chassis has racked up its first 10,000 sales in Australia, 2½ years after launching locally.
The milestone was reached as D-MAX sales continue to steadily rise, exceeding 600 last month for the first time and in February topping 500 for the third time. First quarter 2011 sales are up 40 per cent on Q1/2010 with 4×4 sales up 50 per cent YTD.
Over 80 per cent of D-MAX sales are 4×4 with the range top seller consistently the highest-spec model, the LS-U 4×4 crew ute.
Isuzu UTE managing director Hitoshi Kono said the 10,000th sale represented achievement of the first major goal of the company in Australia.
D-MAX entered the market in October 2008 in the depths of the GFC with 38 dealers nationally. Since then, the number of Isuzu UTE dealers has more than doubled to 80 and distribution spread wide to include key provincial towns and outback posts as well as increased metro representation especially in Sydney and Melbourne.