D-MAX celebrates in Great Britain

The Isuzu D-Max has claimed its third accolade in as many months after being awarded ‘Best Pick-Up’ at the prestigious Van Fleet World Honours ceremony, held today (21 May) at the Royal Automobile Club in London’s Pall Mall.

John Kendall, Van Fleet World Editor, said: “With the D-Max pick-up range Isuzu has moved from a manufacturer of robust, workhorse trucks, to a full-line pick-up supplier with a wide spread of models and specifications. As one of the few manufacturers to offer a complete pick-up range, including single, extended and double cabs, as well as 4×2 and 4×4 drivelines, Isuzu continues to appeal to its core working utility customer base.”

The Van Fleet World Honours are presented annually to those motor manufacturers, service companies and individuals who have, in the opinion of the judges, achieved the highest possible level of excellence in their sector. The Awards are open to all motor manufacturers and the judging process combines the expert opinion of the Fleet World editorial team with the values provided by a number of leading leasing companies and fleet data providers.

Kendall continues, “With the introduction of high specification double-cab models, the company now appeals equally D Max newto dual-use and leisure users. Isuzu has also taken an innovative approach to distribution, marketing its utility models through an unusual spread of dealers, including agricultural machinery outlets and competitive 4×4 dealers. Good to drive, with strong performance and frugal economy, the D-Max range is a big step in the right direction for Isuzu.”

Collecting the trophy on behalf of the brand at today’s awards’ luncheon, Isuzu UK’s General Manager, William Brown, commented: “This latest award highlights the momentum we have made in the fleet sector, complementing the record retail sales volume we have secured so far in 2013. The expansion of our business-focused sales activities is already paying dividends with a number of fleet deals secured and others in the pipeline. We’re proud to win this award as it demonstrates the breadth of the pick-up’s appeal to businesses operating across any number of disciplines.”

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